Flow, the drink
Flow is a mental state of mind that describes a person’s complete immersion in the task or activity at hand. Coined by Mihaly Csiksznetmihalyi this concept is used in many connections. When in the Flow state of mind, a person’s awareness of his surroundings disappears and, strongly motivated, he proceeds in full control and concentration towards his goal, mental or physical, utilizing previously learned skills. In order to reach this state of Flow, both the challenge and the person’s skills must meet and be in balance. When in a good state of Flow, you reach better results than you normally would, enjoying yourself while pursuing your goal.
In order to reach the Flow state of mind, you need dedication, commitment, motivation and hard work. However, if your nutritional balance is off-balance, your top performance may still lie ahead. Flow drinks can help you reach the right balance.
Flow drinks are a Finnish invention. They are healthy sports drinks designed to balance your performance and concentration. These drinks are rapidly gaining popularity among athletes. Well-being, good health as well as mental balance are increasingly important elements in everyday life. Designing nutrition and drinks concepts for different target groups with these elements in mind form the goal and mission of Flow Drinks Ltd. This is a completely new approach that will help athletes to achieve their goals in a healthier way. The drinks are bottled into premium spring water.
From the very beginning, our R&D has been backed by state-of-the-art scientific know-how and feedback from top athletes. We have worked for years with The Technical Research Centre of Finland (VTT), with universities and the Scientific Board of the Flow Institute, which comprises professors, doctors and researchers in the fields of medicine and nutrition.
Only carefully selected natural ingredients are used in Flow drinks. Unlike traditional sports drinks, Flow drinks include ingredients which promote concentration and health. Among them are the extract of French maritime pine bark (Pycnogenol®), green tea and magnesium. The ingredients work in synergy, helping you achieve a balanced performance. Also, unlike many traditional sports drinks, Flow drinks do not contain citric acid which is extremely harmful for the teeth.
Flow drinks are not energy drinks. They are foodstuffs intended for a particular nutritional use (Decree 662/2000, Ministry of Industry and Trade, based on EU directive 398/1989 as amended by directives 84/1996 and 41/1999). This means that they were designed and manufactured for a specific purpose; in our case this purpose is to achieve a balanced performance.
Our R&D in an on-going process. We would appreciate hearing your comments on our drink.
Join us in enjoying Flow!